Hello! I’m Kat Logan, the founder and Principal of Illuminated. I’m excited you’re here exploring what we have to offer.

About me

Originally from Melbourne, Australia, I spent the first phase of my career working client-side in insights and brand management. That is until curiosity got the best of me, and I found myself in the Big Apple where I spent 11 years working in brand strategy at a number of creative agencies including Saatchi & Saatchi, Grey, Ogilvy, KWG, and Johannes Leonardo.

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After the hustle and bustle of life as a “mad-woman” I started Illuminated for two reasons:

MAKING STRATEGY MORE HUMAN-LED

While data, research, and numbers are all important pieces of the puzzle, I believe understanding the people in front and behind brands is fundamental to unlocking strategic potential.

A DESIRE TO WORK WITH LIKE-MINDED PEOPLE WHO SHARE MY VALUES

Throughout my advertising career, I’ve yearned for more opportunities to work directly with partners and serve people who share my values. Being able to see thoughtfulness, care, and hard work valued and appreciated brings me so much joy.

What I bring to the table

I’VE BEEN IN YOUR SHOES

Working both client-side and agency-side has provided me with invaluable experience, perspective, and an understanding for both sides of the equation. I grasp the broader context and business realities, finding solutions that make your life easier. Recognizing when brand and business strategy projects need to blend as timelines and budgets shift, I implement understanding and transparency in my approach to every project and situation.

GLOBAL PERSPECTIVE, LOCAL MINDSET

Living and working remotely across the world has provided me with diverse knowledge, experience, and a uniquely global perspective. It’s taken me through a wide range of brands: US brands reaching national and local markets, global brands with localized marketing needs, and local and niche brands with hyper-targeted audiences. I understand how to turn human insights into campaigns that have flex, adaptability, and resonate with different audiences.

TRUE PARTNERSHIP, FLEX AND AGILITY

Unlike dealing with operational overhead or the complexities that come with larger firms and consultancies, I provide a more flexible and seamless experience. I strive to understand where you are and what challenges you’re facing in order to provide custom solutions aimed at meeting your needs and exceeding expectations.

Kat Logan, Principal has been lucky enough to work with a breadth of amazing brands throughout her career: