are you..
Hi, I’m Kat Logan, Founder of Illuminated.
With over 20 years of experience in strategic brand marketing, I was surprised to discover a major gap when I became a coach: While many offer website design, templates, and funnel strategies, coaches don’t just need help building a website—they need assistance defining and creating a strategic approach to it. This includes what to say, what it should look like, how to express who they are, and developing a strategy that works for both short-term and long-term growth in their coaching business.
Your website should be more than just a place to house your contact details. It needs to reflect who you are, your unique coaching approach, and clearly communicate what you offer. It should serve as a powerful platform that propels you forward—helping you achieve short-term success while laying the foundation for long-term growth.
The Powerful Combination of Brand Strategy Expertise and Co-Active Coaching Experience
As a Co-Active Institute (CTI) trained coach and soon-to-be ICF certified, I combine my strategic marketing expertise with deep coaching experience (I truly get what coaching is about!). This allows me to offer a unique, empathetic approach that captures your essence and sets you apart in the coaching world.
A Customized
Approach
We take a tailored, personalized approach to supporting your coaching business, covering everything from business strategy and coaching positioning to website design, development, and brand creation. Our goal is to build a platform that aligns with your vision, helping you attract the right clients and establish a sustainable, long-term coaching business.
Book a free 30-minute marketing consult and audit to discover how working with Illuminated could launch or elevate your coaching business. We’ll explore your unique needs, challenges, and opportunities, and map out a potential strategy.
Packages
We offer customizable packages designed to meet you where you are—whether you're just starting or ready to scale. Below are some of our most popular options:
Fully Lit | Lit | Sparked | |
|---|---|---|---|
Business strategy development | |||
Personal brand strategy | |||
Logo design and development | |||
Website strategy, design and build: Base
Up to 3 pages with 2 rounds of feedback | |||
Website strategy, design and build Unlimited
Up to 7 pages with unlimited
rounds of feedback. Including
funnel strategy, UX consultation, SEO and mobile
optimization. | |||
Marketing collateral design and creation
LinkedIn, Facebook, Instagram, slide design and more |
WHAT'S NEXT?
Ready to elevate your coaching business, create a standout personal brand, and design a website that works as hard as you do?
Reach out below or schedule your free consult today to start the conversation. Together, we’ll bring your vision to life and create a brand that truly reflects who you are as a coach.
Testimonials
Shannon Kelly
​
“Kat is a stand-out blend of knowledgeable, supportive, and challenging. She spent quality time really listening and understanding my vision. After years of waffling on naming and claiming my brand, Kat cut through my BS with a blend of genuine curiosity and expert advice. She managed to both incorporate my creative ideas and desires and push me gently and persistently toward what made sense from a marketing strategy perspective.
I have had several websites over the course of my 15 plus years as a solopreneur and I have never unabashedly loved one until now. Coaching Raw the brand is the culmination of my years of work and expertise and rather than feeling like it has boxed me in, it has actually pointed me so clearly to my future offerings and projects. I feel MORE free and creative, versus my perfectionistic inner worrywart who always told me not to narrow my focus."