Illuminated Solopreneur
A unique approach that uses empathy to deeply understand the solopreneur behind a brand. Through this process, we create a strategic brand positioning that harnesses your unique strengths and qualities. The result? An authentic brand identity that uniquely reflects your vision, clearly defines what you're offering, and connects effectively with your target audience.
“Authenticity is the daily practice of letting go of who we think we’re supposed to be and embracing who we are."
- Brene Brown
WHAT
Depending on where you are on your business journey and what you need the approach includes:
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In-depth Interview to understand your background, vision and product or services
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Brand identity creation
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Website (your positioning, copy & development)
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Social media strategy & plan
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Long term marketing plan
WHO
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SOON-TO-BE SOLOPRENEURS
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Have an idea but but don't know how to create a brand and launch it to the world?
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In the process of entering the market but unsure how to uniquely position your brand?
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NEW SOLOPRENEURS
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Falling short of hitting goals or not achieving expected traction, but unsure why?
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Unsure of your “niche” or how to stand out from competitors?
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Serving some customers but need help building a strategy to reach your full potential?
SOLOPRENEURS SEEKING EXPANSION
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Reached growth and success but expanding your offering?
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Want to expand your offering into new markets or with new audiences?